Blueshift: Data Management

Blueshift's response to Questions on Data Management in the RFP Guide

Overview: Unlike other competing solutions that require complex up-front data modeling and SQL queries with a limited number of data attributes, Blueshift provides a marketer-friendly framework that dynamically adapts to the underlying data, avoiding complex and lengthy deployments. This means that with Blueshift, you do not need to model your data up-front. Instead, Blueshift creates field types dynamically as it receives data from your existing data stores and applications. Dynamic fields in Blueshift are available immediately for use for segmentation, as well as for personalization.

Our platform’s modern way of managing customer data enables you to immediately integrate and leverage customer data from any source despite any potential underlying inconsistencies in data structures. Additionally, our platform will provide marketers with tremendous flexibility when it comes to integrating new data sources and adding new customer attributes to be leveraged across segments and campaigns.


1. How flexible is your data schema? Do we need to perform any schema mapping before loading data into your system?

Unlike other solutions that require complex up-front data modeling and SQL queries with a limited number of data attributes, Blueshift provides a marketer-friendly framework that dynamically adapts to the underlying data, avoiding complex and lengthy deployments. This means that with Blueshift, you do not need to model your data up-front. Instead, Blueshift creates field types dynamically as it receives data from your existing data stores and applications. Dynamic fields in Blueshift are available immediately for use for segmentation, as well as for personalization.


2. What historical data can we import into your system?

Unlike most other systems, Blueshift offers you robust support for importing historical data, with the original timestamps. The nature of data can be transactions/orders or any other events. You can ingest data through our bulk events API or through a CSV upload.


3. What are your data storage limitations? Do you charge for data storage?

Blueshift does not place limits on the number of events or attributes per user. Our pricing is not based on data storage.


4. What are the maximum number of attributes / variables we can store on a reader?

You can store and use an unlimited number of attributes.


5. How is data stored and who has access to it? Do you share data across your customer base?

Data is stored in a Virtual Private Cloud (VPC). We do not share data across our customer base. Data is accessible to your marketing users through our web application. Blueshift employees have need based access through a VPN to the VPC.


6. Are there limitations to how far back we can access and use our subscriber data for email marketing campaigns?

There are no limitations.



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