Day-to-Day Campaign Operations

A hands-on marketer's day-to-day experience with customer engagement platforms involves setting up templates, segments, campaigns and sometimes uploading data. As every marketer knows, the speed with which these operations get done is critical to success. In addition to speed, the ability to validate, preview and QA the campaigns is very important to marketers.

RFP Questions for Day-to-Day Campaign Operations

  1. What speeds should we expect for deployment? Does dynamic content slow down the mailing deployment time?
  2. Describe your application's email QA processes/tools for campaigns.
  3. For emails, can you preview the inbox before deployment, for various email clients?
  4. For mobile push notifications, can you preview the notification on iOS and Android?
  5. How long does it take to import large files of customer attributes?

Read Blueshift's responses to these questions


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