---
updatedAt: 2025-07-02T14:58:41.000Z
agentTools:
  projectIndex: https://rfpguide.blueshift.com/llms.txt
---

# Overview

In this section we will cover Blueshift's responses to the questions in the Customer Engagement Platform RFP Guide.

**Overview:** Key differentiators of Blueshift solution are:

* **Behavioral Segmentation at scale:** Segments that update dynamically based on a real-time stream of customer interactions
* **Predictive Segmentation:** Machine learning based scores for user affinities and propensities
* **Product & content recommendations:** Build multiple recommendation schemes for merchandising products, categories and content
* **Full-funnel measurement with attribution:** Go beyond opens, clicks, and track custom conversion goals with customizable attribution.
* **Visual campaign builder:** Build multi-touch campaigns with a simple visual interface
* **Cross-channel orchestration:** Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
* **Testing & Optimization:** Leverage advanced testing capabilities including statistical significance measures.
* **Best-in-class deliverability on each channel:**  Scalable deliverability infrastructure and services.

Read the in-depth answers to the questions in the following sections:

1. [Blueshift: Data & Identity Management](https://rfpguide.blueshift.com/docs/blueshift-data-identity-management)
2. [Blueshift: Segmentation](https://rfpguide.blueshift.com/docs/blueshift-segmentation)
3. [Blueshift: AI for Marketers](https://rfpguide.blueshift.com/docs/blueshift-ai-for-marketers)
4. [Blueshift: Cross Channel Marketing](https://rfpguide.blueshift.com/docs/blueshift-cross-channel-marketing)
5. [Blueshift: Messaging](https://rfpguide.blueshift.com/docs/blueshift-messaging)
6. [Blueshift: Reporting & Analytics](https://rfpguide.blueshift.com/docs/blueshift-reporting-analytics)
7. [Blueshift: Platform](https://rfpguide.blueshift.com/docs/blueshift-platform)
8. [Blueshift: Services & Support](https://rfpguide.blueshift.com/docs/blueshift-services-support)
9. [Blueshift: Privacy, Security & Compliance](https://rfpguide.blueshift.com/docs/blueshift-privacy-security-compliance)