We are well past the era when "Hello firstname" was considered to be the height of personalization. Today's customer demands every element of their experience be personalized.
Advanced marketers require that each attribute of every customer action be available as dynamic content for personalization. They need a system that can enable them to express this dynamic content not only on email, but also in channels like mobile push notifications and websites.
RFP Questions for Personalization & Dynamic Content
- What forms of dynamic content are available in your system?
- Can every user attribute be used as dynamic content?
- Can every event attribute be used as dynamic content?
- Do you support dynamic subject lines?
- Do you support filters & conditional logic in email & mobile templates?
Updated 2 years ago