Modern marketing organizations must invest in technology solutions whose vision and capabilities are aligned with today’s needs. To assist with this, we have organized the various capabilities you need to evaluate into the following categories, with an extensive list of 100 questions organized into the following sections:
- Cross-channel customer identity
- Customer segmentation
- Personalization & Dynamic content
- AI & 1:1 Recommendations
- Cross-channel campaign execution
- Day-to-Day Campaign Operations
- Metrics & Reporting
- Data Management
- APIs, SDK, Webhooks & Data Integrations
- Templates & Creatives
- Support & Customer Success
- Data Privacy & Security
- Enterprise Capabilities
- Company Overview
Updated 4 years ago
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