Blueshift: Messaging
Blueshift's response to Questions on Messaging in the RFP Guide
Overview: Blueshift natively supports the following digital channels:
- SMS
- Mobile Push
- In-App Messaging
- Web Personalization
Beyond these native channels, Blueshift's Cloud App functionality allows you to extend these capabilities to include other any other channel or system that has a REST API.
Blueshift's Responses to Questions on Messaging
Design
1. Does your solution provide a visual template editor for non-technical marketers to use? If yes, for which channels?
Yes, Blueshift provides visual template editors for email, sms/mms, push, in-app, and live content (web personalization) so that non-technical marketers can quickly create and customize on their brand and business guidelines and preview and test it. In addition, Blueshift's AI template assistant can be accessed directly from within the template editor to assist in creating personalized messages using the Liquid templating language.
2. Does your platform offer a variety of customizable message templates to choose from? Can users easily customize these templates to their brand guidelines?
Yes, Blueshift offers a variety of templates out-of-the-box for marketers to use across channels. Marketers can start with the template as a base and add visual components on top of it quickly to meet their brand guidelines. Marketers can also design their own recipes that include their brand guidelines that can then be used as a starting template for other campaigns.
3. Does your solution allow templates to be reused? Do you provide the ability to reuse snippets of code across multiple email templates?
Yes, any message template can be saved, cloned, and reused for use in any campaign. To further streamline the campaign creation process, Blueshift provides the ability to have shared assets, which provides a convenient way to reuse snippets of code across multiple email templates. Shared assets are a powerful feature that marketers can use to easily apply consistent content (i.e., footer, header, recommendations, images, etc.) within message templates. Marketers can also easily make changes across all the message templates where the same shared assets are applied with one quick source edit significantly streamlining the email template creation process by making these changes once within a shared asset rather than the need to make the changes in every single email template.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Shared Assets
4. Describe your solution's ability to support email.
Blueshift provides a comprehensive, end-to-end solution for managing your email campaigns, from email template creation, design, personalization, audience segmentation, campaign execution, and campaign analysis. We support a number of different types of email campaigns including event triggered, segment triggered, one-time and recurring sends. Each campaign workflow can include multiple steps, decision trees, and template variants with personalized content and recommendations for each customer.
5. Are dedicated IPs available? Do you provide IP health monitoring?
Yes, Blueshift provides dedicated IPs to all customers. Moreover, Blueshift is focused on highly performant email delivery at scale, and dedicated IP infrastructure is the first step to building a positive ESP reputation. As part of our implementation services, Blueshift will assist with IP warming to initially build reputation with major ESPs in order to provide the best delivery results possible.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Email deliverability best practices
6. Does your solution provide deliverability reporting?
Yes, Blueshift provides deliverability reporting at the user level, individual campaign level, and campaign aggregate level. Our platform collects data on bounce rate, including cause analysis, through a webhook notification each time a user interacts with a marketing email. The notifications sent are open, click (inlcuding bot click filtering), unsubscribe, bounce, and delivered. Deliverability data can be viewed within Blueshift or easily exported for reporting.
7. Does your solution have the ability to throttle send, and can you adjust throttle post deployment?
Yes, Blueshift allows marketers to setup and adjust campaign throttling, specifying the maximum number of messages to be sent as a part of a campaign.
8. Does your solution allow us to edit the HTML of the message? Does the HTML coding tool support scripting or easy insertion of dynamic content?
Yes, Blueshift offers an HTML email editor, where you can directly copy and paste your HTML code. Blueshift also leverages the Liquid templating language to insert dynamic content into templates.
Marketers have access to Blueshift’s AI Template Assistant directly within the HTML editor that simplifies creating and customizing templates, making them accessible to users regardless of their coding experience. Acting like a personal assistant, the Template Assistant allows you to provide instructions or suggestions by typing or using voice commands (prompts), which the assistant executes to help you complete your task. Whether inserting dynamic content, adjusting styles, or resolving issues, the Template Assistant handles the technical tasks for you, minimizing manual effort. It lets you experiment with styles, personalize content based on user preferences, and apply Liquid logic for seamless dynamic data. This ensures efficiency, accuracy, and precision in your template creation process.
9. Does your solution provide the ability to create or edit customized and mobile-optimized email templates without needing to know HTML or CSS?
Yes, Blueshift provides a set of 150+ prebuilt, mobile responsive templates within our visual, WYSIWIG email builder as a starting point. These templates can be customized and edited without needing to know HTML or CSS using our drag-and-drop email builder. If needed, marketers can use the WYSIWIG email builder to build new, reusable templates from scratch with quick turn-around if the prebuilt templates do not meet their specific needs and requirements.
10. Does your solution have a live preview while editing? Can you view personalization previews for different types of users? Can you preview an email across all inbox types and mobile devices?
Yes, Blueshift provides various ways to preview and QA creatives and message templates. While creating a template, marketers can preview & QA each email or mobile template in various form factors (mobile, tablet, desktop). When reviewing the template, the marketer can choose any user record or segment of users to review any dynamic elements of the template.
Additionally, Blueshift has partenred with Email on Acid to help you preview how your emails render in the most popular devices and email clients from right within the Blueshift email studio, streamlining the QA process.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Test the email template
SMS/MMS
11. Describe your solution's ability to support SMS messaging.
Blueshift natively provides comprehensive support for SMS/MMS messaging. We provide a visual editor for marketers to easily create personalized SMS/MMS messages and SMS/MMS messages can be orchestrated within our journey builder as either a single message or as part of a multi-step omnichannel journey. Both short codes and 10DLCs are supported with subscription status managed seperately for each sender ID. Statistics and metrics from SMS/MMS messages are displayed within the Blueshift dashboard to provide marketers with a clear understanding of the performance of their mobile campaigns.
Blueshift also integrates with other leading SMS delivery partners, such as Sinch, Twilio, Attentive, Mobiniti, mPulse, Infobip, and Gupshup for message delivery.
12. Describe your support for 2-way messaging?
Blueshift's native full service offering supports two-way SMS messaging allowing marketers to have conversations between them and their customers via SMS. Personalizing the call to action in a text message makes the message feel more relevant and tailored to the individual recipient. Whenever a customer replies to an SMS campaign, the customer's reply is captured as an Inbound Message event on the customer profile and can be configured to send follow-up messages or to update the customer profile.
Mobile Messaging
13. Describe your solution's ability to support mobile push notifications.
Blueshift provides comprehensive support for creating and managing push campaigns. We support various mobile push notification types including simple text-only, messages with static images or content, and “rich push” that could include image carousels, action buttons, personalized recommendations, and deep-links. Blueshift also supports the capability to include dynamic content from external servers that is fetched “just in time” before sending a push notification.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Push Studio overview
14. Describe your solution's ability to support in-app messaging. Which in-app template types are supported?
The Blueshift In-App studio provides an easy-to-use interface for creating engaging in-app content, including slide-in and modal templates, as well as custom HTML and a visual studio for creating rich custom full screen messages without any coding . Once an in-app message has been created, it can be orchestrated within our journey builder as either a single message or as part of a multi-step omnichannel journey.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: In-app Message Design
15. Do you provide Mobile APIs or SDKs for Android and iOS?
Yes, Blueshift provides a mobile SDK for integrating your Android and iOS mobile app(s) with Blueshift’s event processing platform.
Additional information can be found in Blueshift's developer documentation at
・iOS: https://developer.blueshift.com/docs/about-the-blueshift-ios-sdk
・Android: https://developer.blueshift.com/docs/about-blueshifts-android-sdk
16. Does your solution support deep linking?
Yes, Blueshift natively supports deep linking. Blueshift’s Deep Links (universal links on iOS and app links on Android) provide the ability to point customers to the optimal destination inside a mobile app on any OS, whether it is iOS or Android, to ensure a smooth end-to-end experience for the customer. You can create seamless channel-to-app experiences using this feature.
Blueshift has also integrated with the leading deep linking solution, Branch.IO to provide deep linking functionality for our customers.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Deep Links
17. Which development platforms do you support?
Blueshift has developed plug-ins for various app development frameworks to streamline integrating our mobile SDK. These include: React Native, Expo based React Native, Flutter and Cordova
Additional information can be found in Blueshift's developer documentation at https://developer.blueshift.com/docs/introduction
Additional Channels
18. Describe your solution's abilities to create, update, and syndicate a custom audience to digital ad platforms such as Facebook, Google, etc.
Blueshift integrates with paid media channels, such as Facebook, Google, Criteo, and numerous other partners to help marketers optimize their media budgets and improve their acquisition and reengagement campaigns by targeting precise audiences based on their first-party data (instead of simply using cookie or third-party data). Marketers can easily create highly-targeted audiences within Blueshift based on affinities, predictive scores, behaviors, and other attributes and automatically sync those audiences to their paid media partners for more precise targeting. Once synced, audiences automatically update as segment membership changes.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Audience syndication
19. Describe your solution's ability to support consumer messaging apps.
Blueshift allows marketers to create campaigns and omnichannel user journeys that support messaging apps. Using our Cloud App channel, marketing teams can orchestrate messaging channels, including FB Messenger, WhatsApp, or any other systems that has an external REST API that we can access, along with their email, SMS, push, in-app, and website to ensure a consistent experience for users across channels.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Cloud app studio overview
20. Describe your solution's ability to support IVR calls.
Blueshift allows marketers to create campaigns and omnichannel user journeys that support IVR calls. Our integration with mPulse provides you an option to reach your customers over IVR (interactive voice response) via mPulse. In addition, our clients can integrate with other IVR solutions using our Cloud App channel, as long as the IVR solution has an external REST API that we can access.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: mPulse - IVR
21. Describe your solution's ability to support direct mail.
Blueshift has a direct integration with digital direct mail partners, Lob (https://lob.com/) and Inkit (https://www.inkit.com/) that allows marketers to orchestrate direct mailers with other channels within the same campaign workflow. To support your other direct mail fulfillment partners, Blueshift provides the ability to export and download any customer data from the Blueshift platform through file transfers (i.e. Amazon S3, secure FTP, etc.). These files can then be sent to your preferred direct mail partner for fulfillment.
22. Describe your solution's ability to add new channels.
Blueshift’s Cloud App channel allows marketing teams to seamlessly integrate additional channels and new marketing/web technologies that have an external REST API and orchestrate these additional channels within their omnichannel customer journeys.
Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Cloud app studio overview
Updated 11 days ago