The Questions That Matter

Modern marketing organizations must invest in technology solutions whose vision and capabilities are aligned with today’s needs. To assist with this, we have organized the various capabilities you need to evaluate into the following categories, with an extensive list of questions organized into the following sections:

1. Customer Profile Management
2. Segmentation
3. Campaign Automation
4. Personalization& Decisioning
5. Message Creation
6. Channels
7. Reporting & Analytics
8. Platform
9. Services
10. Privacy, Security & Compliance