Blueshift: Segmentation

Overview: Blueshift offers comprehensive real-time segmentation on user behavior. Blueshift indexes the data about your customer to enable complex segments to run fast. Once built, segments update dynamically with new data coming in. Segments are linked to cross-channel identity and can be used for campaigns on all channels. Predictive segmentation is built in.

Blueshift's Responses to Questions on Segmentation

Segmentation

1. Does your solution have the ability to create advanced segments based on multiple conditions and dimensions of data, including real-time behaviors, user preferences, events, previous messaging engagement, transactions, demographics, location, and user attributes? Is there a limit to the number of criteria that can be used simultaneously to define a segment?

Yes, Blueshift offers an easy-to-use, drop-down segmentation builder that allows marketers to build precise, highly-targeted segments using a rich set of user attributes, real-time behavioral data, transactional data, and predictive scores.

For more advanced and sophisticated segments that require nesting and grouping, Blueshift offers an advanced segmentation builder that enables marketers to create more in-depth and advanced audiences. Marketers can create more sophisticated segments that use the following features:

・The ability to nest grouping logic
・The ability to share query logic between segments ・The ability to see how many users match a particular chunk of query logic

Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Segmentation

2. Can segments created in your solution be used to target communications across all channels (i.e. email, mobile, web, in-app, digital, print, etc.)?

Yes, marketers can easily and instantly use the segments they create using Blueshift's segmentation builder to target both one-time messages and automated lifecycle campaigns that span across channels, including email, SMS, push, in-app, chat, direct mail, and other customer engagement channels using our visual campaign journey builder.

Using our audience syndications capability, marketers can also easily push segments into paid media channels, such as Facebook, Google, Criteo to drive and improve upon their acquisition and reengagement strategies.

3. Do segments update automatically as new data comes in or is updated? How often are segments updated?

Yes, the segments built within Blueshift are constantly validating and automatically update in real-time to include the most accurate users based on the business rules that have been defined for the segment. As new user attribute data, user channel engagement data, and user online and mobile behavioral data are ingested into the Blueshift platform, this data is automatically available in the user profile and used to update segment membership.

As a result, you can be confident that you're always targeting the right users across campaigns, that users are assigned to the correct segments, and that users are included in the appropriate lifecycle campaigns.

4. Does your solution have a visual interface in which marketers can create and manage segments without technical knowledge?

Yes, Blueshift offers an easy-to-use, drop-down segmentation builder that allows marketers to build precise, highly-targeted segments using a rich set of user attributes and behavioral data. Marketers are empowered to easily create rich and sophisticated audience segments based on any data element within Blueshift, without having to wait for manual list pulls, data warehouse queries, or other SQL-based repositories that require additional IT or data engineering resources.

Blueshift's segmentation engine pulls data directly from the user profile, so no upfront data modeling is needed to create segments. There is also no need for internal IT resources to maintain, update, or recreate segments since segments continuously update membership with the latest data and real-time streams of user interactions.

As marketers are building or updating these dynamic segments, they can immediately see overall segment membership counts by channel right within the segmentation builder (as compared to hours or days with other solutions) to quickly assess their opportunity size with each segment.

Additional information can be found in Blueshift's documentation at https://help.blueshift.com under the topic: Segmentation

5. While building a segment, can you see segment counts for each channel? Do segment counts update in real-time?

Yes, as marketers are building or updating the dynamic segments, they can immediately see overall segment membership counts in real-time by channel right within the segmentation builder to quickly assess their opportunity size with each segment.