Welcome to the Email & Cross-Channel RFP Guide. Today's Marketers are challenged with customer engagement over a variety of channels in addition to email. Batch & blast techniques are no longer sufficient, and instead you need to deliver marketing communications that get triggered based on the customer's behavior, and include personalized recommendations.
That is why you need to graduate from your legacy ESP to a modern customer engagement platform. To help you in your evaluation, we have prepared this RFP guide that contains 100 questions that are relevant today.