Reporting & Analytics

Cross-Channel campaigns require Cross-Channel measurement and reporting. Gone are the days when it was ok to wait 24 hours or longer to look at metrics. Today's marketer needs real-time dashboards with a detailed view of performance on every channel. The metrics should be customizable to the marketer's needs and should use an attribution model that can be controlled by the marketer.

RFP Questions for Reporting & Analytics


  1. Describe your A/B/n testing capabilities across channels (i.e. email, mobile, app, web, etc.).

  2. Does your solution have the ability to automatically pick the winner of A/B tests and continue a campaign based on this winner?

  3. Does your solution have the ability to test multiple template and campaign components simultaneously within a workflow?

  4. Describe how A/B tests are analyzed. Do you calculate statistical significance?

  5. Does your solution provide the ability to create holdout groups?


  1. Describe your ability to measure campaign performance across all channels (i.e. email, mobile, app, web, etc.) in a central location.

  2. Does your solution provide a set of preconfigured, out-of-the-box reports and dashboards appropriate for marketing and executive users? Does it allow for customization of reporting dashboards?

  3. Does your solution have the ability to show results of each individual step in a workflow?

  4. Does your solution support customer journey analytics across channels over time?

  5. Does your solution offer a heatmap?

  6. Does your solution have the ability to export reports? Can the reports be scheduled?

Read Blueshift's responses to these questions