Platform
Mid to large-sized enterprises have additional complexity in managing their email and cross-channel customer engagement programs. The platform you select needs to offer role-based permissions, the ability to links multiple websites and apps, maintain audit trails and provide continuous monitoring.
RFP Questions for Platform
Data Management
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How is customer data stored and protected?
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How does your solution keep data? What is the policy regarding retention of data beyond this limit?
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Describe how your solution manages subscription and communications preferences?
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How can your platform data be transferred and exported back to our internal systems (i.e., data warehouse, BI/analytics tools, etc.)?
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Can your solution handle transactional data (i.e., orders) and model the various transactional states (i.e., purchase, delivered, completed, canceled, etc.) of a transaction? Can your solution handle and distinguish multiple transactions (i.e., orders) for a given customer to ensure that the right message and communication is sent to the right customer?
Integrations
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Does your solution support rapid and seamless integration through existing connectors to other vendors' products? Describe your library of off-the-shelf integrations.
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Does your solution integrate with e-commerce systems?
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Do you provide Mobile APIs or SDKs for Android and iOS?
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Does your solution offer support for multiple websites or apps to be linked within a single account?
Scalability
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Describe how your solution offers the flexibility, customizability, and scalability to support current and future business needs and volume.
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Describe how your solution is extensible to new channels, systems, and data sources as our needs and tech partners evolve.
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Describe the reliability of your platform and your down-time. Do you provide continuous uptime monitoring? Please provide reporting.
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Describe how your solution processes large volumes of data and campaign workloads without interference or latency.
Updated almost 2 years ago