Platform

Mid to large-sized enterprises have additional complexity in managing their email and cross-channel customer engagement programs. The platform you select needs to offer role-based permissions, the ability to links multiple websites and apps, maintain audit trails and provide continuous monitoring.

RFP Questions for Platform

Integrations

1. Does your solution support rapid and seamless integration through existing connectors to other vendors' products? Describe your library of off-the-shelf integrations.
2. Does your solution integrate with e-commerce systems?
3. Does your solution offer support for multiple websites or apps to be linked within a single account?

Scalability

4. Describe how your solution offers the flexibility, customizability, and scalability to support current and future business needs and volume.
5. Describe how your solution is extensible to new channels, systems, and data sources as our needs and tech partners evolve.
6. Describe the reliability of your platform and your down-time. Do you provide continuous uptime monitoring? Please provide reporting.
7. Describe how your solution processes large volumes of data and campaign workloads without interference or latency.
8. Can your solution store ingested data for as long as the customer requires (subject to regulatory constraints) and provides data retention options by time period, source, and data type?

Read Blueshift's responses to these questions