Messaging

A true cross-channel customer engagement platform needs to natively support all digital channels as well as easily integrate with other systems within your martech environment. Understanding what channels a platform can utilize is important to insuring you reach our customers on the channel of their choice.

RFP Questions for Messaging

Design

1. Does your solution provide a visual template editor for non-technical marketers to use? If yes, for which channels?
2. Does your platform offer a variety of customizable message templates to choose from? Can users easily customize these templates to their brand guidelines?
3. Does your solution allow templates to be reused? Do you provide the ability to reuse snippets of code across multiple email templates?

Email

4. Describe your solution's ability to support email.
5. Are dedicated IPs available? Do you provide IP health monitoring?
6. Does your solution provide deliverability reporting?
7. Does your solution have the ability to throttle send, and can you adjust throttle post deployment?
8. Does your solution allow us to edit the HTML of the message? Does the HTML coding tool support scripting or easy insertion of dynamic content?
9. Does your solution provide the ability to create or edit customized and mobile-optimized email templates without needing to know HTML or CSS?
10. Does your solution have a live preview while editing? Can you view personalization previews for different types of users? Can you preview an email across all inbox types and mobile devices?

SMS/MMS

11. Describe your solution's ability to support SMS messaging.
12. Describe your support for 2-way messaging?

Mobile Messaging

13. Describe your solution's ability to support mobile push notifications.
14. Describe your solution's ability to support in-app messaging. Which in-app template types are supported?
15. Do you provide Mobile APIs or SDKs for Android and iOS?
16. Does your solution support deep linking?
17. Which development platforms do you support?

Additional Channels

18. Describe your solution's abilities to create, update, and syndicate a custom audience to digital ad platforms such as Facebook, Google, etc.
19. Describe your solution's ability to support consumer messaging apps.
20. Describe your solution's ability to support IVR calls.
21. Describe your solution's ability to support direct mail.
22. Describe your solution's ability to add new channels.

Read Blueshift's responses to these questions