Overview

In this section we will cover Blueshift's responses to the questions in the Customer Engagement Platform RFP Guide.

Overview: Key differentiators of Blueshift solution are:

Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions
Predictive Segmentation: Machine learning based scores for user affinities and propensities
Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content
Full-funnel measurement with attribution: Go beyond opens, clicks, and track custom conversion goals with customizable attribution.
Visual campaign builder: Build multi-touch campaigns with a simple visual interface
Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
Testing & Optimization: Leverage advanced testing capabilities including statistical significance measures.
Best-in-class deliverability on each channel: Scalable deliverability infrastructure and services.

Read the in-depth answers to the questions in the following sections: