Overview

In this section we will cover Blueshift's responses to the questions in the Customer Engagement Platform RFP Guide.

Overview: Key differentiators of Blueshift solution are:

• Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions
• Predictive Segmentation: Machine learning based scores for user affinities and propensities
• Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content
• Full-funnel measurement with attribution: Go beyond opens, clicks, and track custom conversion goals with customizable attribution.
• Visual campaign builder: Build multi-touch campaigns with a simple visual interface
• Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
• Testing & Optimization: Leverage advanced testing capabilities including statistical significance measures.
• Best-in-class deliverability on each channel: Scalable deliverability infrastructure and services.

Read the in-depth answers to the questions in the following sections:

1. Blueshift: Customer Profile Management
2. Blueshift: Segmentation
3. Blueshift: Campaign Automation
4. Blueshift: Personalization& Decisioning
5. Blueshift: Message Creation
6. Blueshift: Channels
7. Blueshift: Reporting & Analytics
8. Blueshift: Platform
9. Blueshift: Services
10. Blueshift: Privacy, Security & Compliance