Overview
In this section we will cover Blueshift's responses to the 100 questions in the Email & Cross-Channel Automation RFP Guide.
Overview: Key differentiators of Blueshuft solution are:
- Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions
- Predictive Segmentation: Machine learning based scores for user affinities and propensities
- Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content
- Full-funnel measurement with attribution: Go beyond opens, clicks, and track custom conversion goals with customizable attribution.
- Visual campaign builder: Build multi-touch campaigns with a simple visual interface
- Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
- Testing & Optimization: Leverage advanced testing capabilities including statistical significance measures.
- Best-in-class deliverability on each channel: Scalable deliverability infrastructure and services.
Read the in-depth answers to the 100 questions in the following sections:
- Blueshift: Cross-Channel Customer Identity
- Blueshift: Customer Segmentation
- Blueshift: Personalization & Dynamic Content
- Blueshift: AI & 1:1 Recommendations
- Blueshift: Cross-Channel Campaign Execution
- Blueshift: Day-to-Day Campaign Operations
- Blueshift: Metrics & Reporting
- Blueshift: Data Management
- Blueshift: APIs, Webhooks & Data Integrations
- Blueshift: Templates & Creatives
- Blueshift: Support & Customer Success
- Blueshift: Data Privacy & Security
- Blueshift: Enterprise Capabilities
- Blueshift: Company Overview
Updated over 2 years ago
});