In this section we will cover Blueshift's responses to the questions in the Customer Engagement Platform RFP Guide.

Overview: Key differentiators of Blueshift solution are:

  • Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions
  • Predictive Segmentation: Machine learning based scores for user affinities and propensities
  • Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content
  • Full-funnel measurement with attribution: Go beyond opens, clicks, and track custom conversion goals with customizable attribution.
  • Visual campaign builder: Build multi-touch campaigns with a simple visual interface
  • Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more.
  • Testing & Optimization: Leverage advanced testing capabilities including statistical significance measures.
  • Best-in-class deliverability on each channel: Scalable deliverability infrastructure and services.

Read the in-depth answers to the questions in the following sections:

  1. Blueshift: Customer Profile Management
  2. Blueshift: Segmentation
  3. Blueshift: Campaign Automation
  4. Blueshift: Personalization& Decisioning
  5. Blueshift: Message Creation
  6. Blueshift: Channels
  7. Blueshift: Reporting & Analytics
  8. Blueshift: Platform
  9. Blueshift: Services
  10. Blueshift: Privacy, Security & Compliance