Blueshift: Intelligent Customer Engagement Platform

Overview: Blueshift is built for Enterprise companies with multiple users and multiple websites or apps. We support multiple user roles and maintain audit trails for every action. If you operate in multiple countries or have multiple apps, you will find our ability to link multiple sub-accounts within Blueshift useful.

Blueshift's Responses to Questions on CEP Platform

Integrations

1. Does your solution support rapid and seamless integration through existing connectors to other vendors' products? Describe your library of off-the-shelf integrations.

Yes, Blueshift has a number of pre-built, 3rd party integrations to make it easier to send data into Blueshift, as well as to execute campaigns across different channels. This significantly streamlines the implementation process and reduces the time to value. Blueshift also has native integrations with leading eCommerce solutions to easily ingest customer, product catalog, and transactional data. Our pre-built integrations are easy to set up and simply require adding and validating the vendor's authentication credentials in the integration settings within the Blueshift UI to enable these integrations. Once the authentication credentials are validated, you can immediately take advantage of these integrations throughout the Blueshift platform.

Additional information regarding Blueshift's partners can be found here at https://blueshift.com/integration-partners-docs

2. Does your solution integrate with e-commerce systems?

Yes, Blueshift has native integrations with leading eCommerce solutions, such as Magento and Shopify, to easily ingest customer, product catalog, and transactional data.
Summarize this table

Yes, Blueshift has native integrations with leading eCommerce solutions, such as Magento and Shopify, to easily ingest customer, product catalog, and transactional data.

3. Does your solution offer support for multiple websites or apps to be linked within a single account?

Yes, Blueshift is architected to be multi-tenant and can support multiple brands/websites. If your multiple websites/brands share the same data, all that data can be pushed into a single Blueshift account instance and we provide tagging capability to organize your resources by business unit, teams, websites, or brands. In addition, Blueshift supports multiple domain names to account for different brands and marketers can select different domains when sending.
Blueshift also supports multiple mobile apps within a single Blueshift account instance.

Scalability

4. Describe how your solution offers the flexibility, customizability, and scalability to support current and future business needs and volume.

Blueshift is highly flexible and scalable. Since the Blueshift platform is hosted on AWS, there are no data storage limitations. Blueshift also has unmatched flexibility with how we handle data modeling. We use a combination of noSQL databases that scale linearly to terabytes (TBs) of data managed per customer, while our real-time event processing and personalization latencies are sub-second.

Blueshift has a dedicated Ops team that helps run our infrastructure on AWS, with Ops personnel in both US and India to provide 24/7 coverage. We work with expert DBAs to manage our production databases and ensure backup, availability and high reliability. As part of our seasonal infrastructure planning, we scale our infrastructure to support our customers' need during the peak seasons.

Blueshift’s platform has been proven within some of the most demanding environments in terms of both scale and volume with individual customers sending over a billion email sends per year to over 100 million monthly active user, and sending over 10M personalized messages per hour.

5. Describe how your solution is extensible to new channels, systems, and data sources as our needs and tech partners evolve.

Blueshift has been architected as an open and extensible platform that is both data and vendor agnostic that allows our customers to seamlessly integrate with their existing tech stack, thereby streamlining the implementation process and reducing the time to value. Through our pre-built integrations, we make it easy to both ingest data from your various data sources into Blueshift and export data back to your tech stack so that you can use this data further to optimize the user experience across every touchpoint.

Moreover, Blueshift provides an extensive library of over 80 native off-the-shelf integrations that help our customers to seamlessly integrate with their existing technologies and deliver personalized experiences across all channels.

For new systemshat we do not currently support via a direct, pre-built integration, we offer many flexible integration options, including but not limited to webhooks, APIs, file transfers as well as support via integrations platforms. Blueshift also provides a flexible Cloud App framework so that our customers can easily integrate with their preferred enterprise technologies and channels in the cloud that have available REST API that we can access.

Blueshift is a very agile, fast moving company and we are constantly upgrading our capabilities and take cucstomer requests very seriously. We are always open to new channels, integrations or partnerships that drive success for our customers.

6. Describe the reliability of your platform and your down-time. Do you provide continuous uptime monitoring? Please provide reporting.

Blueshift's uptime/SLAs are audited by 3rd party vendors and our uptime for API's and dashboard is 99.95%. Uptime for message delivery is 99.98%. The current status of the Blueshift platform can be found at http://status.blueshift.com/.

We have automated alerting in place based on service level metrics to notify relevant support teams, and rules setup to take automatic corrective actions for common scenarios. Blueshift’s uptime and metrics are verifiable through 3rd party services, and we can discuss specific required SLAs that meet your requirements.

7. Describe how your solution processes large volumes of data and campaign workloads without interference or latency.

Blueshift has unmatched flexibility with how we handle data modeling. We use a combination of noSQL databases that scale linearly to TBs of data managed per customer. Blueshift’s platform has also been proven within some of the most demanding environments in terms of both scale and volume. With sub-second event processing and personalization latencies, we have customers sending over a billion email sends per year to over 100 million monthly active user, and sending over 10M personalized messages per hour.

8. Can your solution store ingested data for as long as the customer requires (subject to regulatory constraints) and provides data retention options by time period, source, and data type?

Yes, Blueshift never deletes your raw data. We have a data limits and retention policy for “customer indexed data” to optimize the speed and performance of segments. Our standard policy for data retention for indexing is outlined below:

Messaging Engagement Data (i.e.. email open, click, conversion etc): 366 days
User attributes and opt-in/out data: Indexed forever
Transaction events: 10 years
Events related to items in your catalog (e.g. view product): 366 days
Goal events related to items in your catalog: 4 years
Other behaviors (i.e. a blog page view): 31 days

Based on specific customer requirements and needs, the data limits and retention policy is flexible and can be adjusted and extended, if needed.