Channels

A true cross-channel customer engagement platform needs to natively support all digital channels as well as easily integrate with other systems within your martech environment. Understanding what channels a platform can utilize is important to insuring you reach our customers on the channel of their choice.

RFP Questions for Channels

Email

1. Describe your solution's ability to support email.

2. Are dedicated IPs available? Do you provide IP health monitoring?

3. Does your solution provide deliverability reporting?

4. Does your solution provide SPAM scores for email templates and messages?

5. Does your solution have the ability to throttle send, and can you adjust throttle post deployment?

Mobile

6. Describe your solution's ability to support SMS messaging.

7. Describe your solution's ability to support mobile push notifications.

8. Describe your solution's ability to support in-app messaging. Which in-app template types are supported?

Other Channels

9. Describe your solution's abilities to support personalized content and product recommendations on-site.

10. Describe your solution's abilities to create, update, and syndicate a custom audience to digital ad platforms such as Facebook, Google, etc.

11. Describe your solution's ability to support consumer messaging apps.

12. Describe your solution's ability to support direct mail.

13. Describe your solution's ability to support in-store touchpoints (e.g., digital signage, kiosks, point-of-sale terminals).

14. Describe your solution's ability to add new channels.

Read Blueshift's responses to these questions